THE NEW WEST
Daniel Hachard was born in France in the 50s and grew up in Paris influenced by all major art movements, new wave cinema and western classics. His style is deeply rooted in the art form of popular comics of the 50s and 60s and strongly inspired by Pop artists Warhol and Lichtenstein.
Early on, Daniel was a student of renowned French illustrators and artists Jije and Giraud and after studies in international business and commercial art he moved to New York in the 70s to work in advertising design. US artists Milton Caniff and Frank Robbins further contributed to the direction of his future work.
In the early 80s while living in Los Angeles, Daniel was fortunate to spend some time with the French artist Jean Giraud AKA Moebius working at the Disney studios. Giraud/Moebius, artist of the French comic book series Blueberry, The Incal and Arzach was founder of the renowned sci-fi publication Heavy Metal (Metal Hurlant) and a master of realistic drawings. He contributed to the look of many movies such as Blade Runner, Tron, Alien, The Abyss, The Fifth Element and Star Wars V.
Jean often shared with Daniel graphic codes and methods as well as thoughts on design and creativity. This brief relationship had a lasting influence on Daniel's later work.
Working as Senior Creative Art Director for US and International companies such as Nestle, Procter & Gamble, Vidal Sassoon, Max Factor Cosmetics and collaborating with Disney's Imagineering Department and the Art Center College of Design in Pasadena, Daniel continued to develop his style and creative process.
Daniel Hachard applies the graphic codes of the Pop Art movement and the aesthetics of that advertising time period to create a new visual vocabulary and narrative for popular western themes.
About the Artist