Design for 1984 LA Olympics
During the same period, he collaborated with Andy Warhol on product advertising for Vidal Sassoon Hair Care products and for Halston/Max FactorCosmetics, he also designed promotional materials for the 1984 Olympics (examples below).
Working as Senior Creative Art Director for US and International companies like Nestle, Procter & Gamble, Vidal Sassoon,
Max Factor Cosmetics and collaborating with Roy Disney at Disney's Imagineering and with the Art Center College of Design
in Pasadena, Daniel continued to perfect his creative style. He was an active member of the Los Angeles Art Directors
Club and of the American Design Management Institute.
Daniel Hachard regularly exhibits his work at art shows from California to Wyoming.
Advertising collaboration with Andy Warhol for Vidal Sassoon
Collaboration with Walt Disney Imagineering for Nestle corporation
Design collaboration with Andy Warhol for Halston/Max Factor
Packaging Graphic Design creation
for Vidal Sassoon
Graphic Design Management for Nestle USA and Nestle Worldwide
Walt Disney Imagineering partnership with Nestle corporation
Daniel Hachard was born in Paris in the 50s influenced by all major art movements, new wave cinema and western classics. After studies in international business and commercial art, he moved to New York in the 70s to work in advertising design where he was influenced by Pop Artists Andy Warhol, Roy Lichtenstein and French western and SciFi artist Jean Giraud aka Moebius. Later on he will meet his mentor Jean Giraud working at the Disney Studios, thus contributing to the further direction of his art.
His style is rooted in the art form of popular comics of the 50s and 60s with an illustrative approach of unblended colors that uses the graphic codes of both comics and mid century Pop art. Coupled with the aesthetics of that advertising time period he creates a new visual vocabulary and narrative for western and popular themes.